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St. Paul, Minn.-based Elation Properties (Elation) manages apartment communities in Minnesota and South Dakota. The growing portfolio is poised to add several more communities in the near future...

The pandemic required many industries to adapt to unprecedented circumstances, and in the process, ushered in a new era of technology and consumer behaviors. Apartment owners and operators had to...

The new tour type within multifamily can be a bit like navigating muddy waters: tricky, confusing and even a little disorienting. It becomes even more complicated because apartment owners and...

A range of new technologies have been implemented to optimize the prospect experience, but one area where property managers need to up their game is sourcing their leads.

The prospect journey in multifamily is more complex than ever before. Prospective renters typically visit multiple websites and use an array of social media apps to gather...

With its proliferation of touring options like self-guided tours, the leasing experience we have seen during the pandemic is pointing the way to the future.

While chatbot technologies are always advancing and still have some areas to develop, they have made an immediate impact on the customer experience and are helping leasing teams drive occupancy and...

Google the phrase “the power of ‘and,’” and you’ll see that it’s the title of a TEDx Talk, a book about responsible businesses and even the slogan of a university...

Self-guided tours (SGTs) were inching their way towards the multifamily mainstream before the pandemic hit.Now, they’re much more common across the apartment industry.