Explore multifamily market data and discover how you can evaluate what’s working, or not working, in your leasing processes with Anyone Home + Razz.
Leasing is changing. As we exit the pandemic, customer and associate experiences and expectations have changed, with important implications for leasing apartments. A process that is increasingly contactless and on-demand will place a higher value on flexibility in the way that operators organize their leasing functions. With the centralization of functions likely to be a feature of rental housing for the foreseeable future, companies must break the "property-centric" paradigm of leasing. Anyone Home was the first engagement platform built on a truly customer-centric data model, affording users the maximum flexibility in supporting their unique organizations.
To be successful in leasing, it isn't enough to be available 24/7; you must also be available through the medium of the prospect's choosing. Communication must pass seamlessly from medium to medium, whether interacting through your website, with your contact center or via a chatbot. To optimize demand for each community, not only must you never miss an inquiry, you must be ready to handle it through the most effective channel. And that includes facilitating the right tour option, whether self-guided, virtual or agent-accompanied. No company has broader experience or offers more communication and tour scheduling options than Anyone Home.
With more communication and touring options than ever before and with increasingly digitally-native renters, the technology supporting leasing operations can be bewildering. Operators must spend so much time covering bases that it can be hard to implement a strategy. Anyone Home provides more than the technology and services to support leasing, our Leasing CRM platform guides teams through each step of the leasing process. The combination of powerful Leasing Analytics and a uniquely holistic engagement platform enables you to focus your team on what matters: delighting customers and optimizing revenue.