Single-Family Renters Not Seeking a Traditional Multifamily Experience
As more multifamily operators venture into the single-family rental market and build-to-rent arena, they’re moving not only into a new real estate sector but a new renter demographic, as well. Prospective renter preferences and expectations vary significantly, as do renter profiles, between the multifamily and single-family space. Operators must market and manage accordingly for optimal […]